Read the attached articles, watch the videos, and let’s discuss whether it is relevant. Do we really need labels? How can this help us understand consumers and their behaviors? Also check out the cartoon by Shel Silverst

Digital Natives v. Digital Immigrants? Digital Orphans, Exiles and Heirs?

Who are you? Does it matter? Read the attached articles, watch the videos, and let’s discuss whether it is relevant. Do we really need labels? How can this help us understand consumers and their behaviors?

In 2001 (yep, 20 years ago), Marc Prensky published the attached article dividing the world into digital immigrants and digital natives. Here is a video of Prensky talking about how we should teach digital natives: https://www.youtube.com/watch?v=jRR76Mz9NII
on role of the teacher in today’s world: https://www.youtube.com/watch?v=4MpzcjhY_wI