A case study of United Arab Emirates Millennials
Primary research: Questionare of locals from United Arab emirates
Secondary research: Academic sources
- Introduction (500 words)
- Methodology (700 words)
- Abstract (100 words)
- Literature Review (1000-1500 words) :
What is the impact of various economic and financial crisis on the consumption of the luxury goods?
- Define luxury goods
- Various types of luxury goods
- Data and trend/ examples of the impact of the financial crisis on consumption behavior, include the impact of
financial crisis on consumption of luxury brand in United Arab Emirates - Determinants of these changes in consumption behavior, rich/ gov support/ family/ young/ savings/ old/ sick
- How would various government support would have an impact on this consumption behavior during a crisis?
- Finding and discussion (1300-1500 words):
What is the impact of the most recent crisis (Covid-19) on the consumption of the luxury goods for UAE
millennials?
- Analyze data of Questionnaire of locals only (see attached document)
- The Rational behind choosing UAE as case study
- What are the new habits consumers can inquire because of the new regulations in relations to shopping,
attending events?
Sample Solution