Description

Complete Marketing Communication Plan The purpose of this assignment is to provide experience in the process of developing the elements of an integrated marketing communications plan for a product/service/organization of your choosing. You and your teammates will work on this project throughout the quarter.

Develop an integrated marketing communications plan that includes:

(1) a “signature creative piece” that will specify the brand message and means of delivery to be used as the platform for the campaign;

(2) a discussion of how supporting MARCOM functions will be utilized to maximize effectiveness;

(3) rationale supporting the proposed creative development;

(4) a proposed media plan that includes a timeline for the launch of the campaign and its specific elements;

(5) an accounting for how the budget will be allocated among the selected MARCOM functions;

(6) a discussion of anticipated results and means for evaluating the proposed campaign.