Complete Marketing Communication Plan

      Description Complete Marketing Communication Plan The purpose of this assignment is to provide experience in the process of developing the elements of an integrated marketing communications plan for a product/service/organization of your choosing. You and your teammates will work on this project throughout the quarter.   Develop an integrated marketing communications plan that includes: (1) a “signature creative piece” that will specify the brand message and means of delivery to be used as the platform for the campaign; (2) a discussion of how supporting MARCOM functions will be utilized to maximize effectiveness; (3) rationale supporting the proposed creative development; (4) a proposed media plan that includes a timeline for the launch of the campaign and its specific elements; (5) an accounting for how the budget will be allocated among the selected MARCOM functions; (6) a discussion of anticipated results and means for evaluating the proposed campaign.