Why is it important to research competitors? A precise understanding of a competitor's strengths and weaknesses is an important prerequisite for developing a strategy to compete against it. Whether competitors can carry out their strategies and reach their goals depends on their resources and capabilities.
Write a two-page APA-formatted paper, using a minimum of three peer-reviewed references, describing a Competitor’s Strengths and Weakness analysis in the following areas:
Brand image
Product Innovation
Service
Extensive distribution
Economies of Scale
Logistics