Conduct a competitor analysis about Samsung In the report, critically discuss
Who are their competitors?
What are their strategies and objectives?
What are their key strengths and weaknesses?
How are they likely to react to any moves your company may make?
Which competitors would you advise the company to attack or avoid. Why?
Support with examples, theory and literature.

Designing Competitive Strategies

Taking the same company that was discussed in the Competitor Analysis:
Discuss if they are market leaders, market challengers, market followers or market nichers.
Depending on their market position discuss the strategies and sub strategies the company could pursue