Competitive strategy
Evaluate the attractiveness of the wheelchair industry in 1993, and assess if and how the industry attractiveness and profitability is likely to change in the future.
Does Quickie have a competitive advantage in this business? Compare and contrast Invacare’s strategy with that of Quickie.
Should Sunrise Medical’s Guardian devision be allowed to offer lightweight standard wheelchairs , given that a Quickie already has presence in the wheelchair business? Also, how Invacare likely to react to such a move