E​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​xercise 3B Develop a Competitive Profile Matrix for Coca-Cola Purpose Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM. Instructions​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​Step 1Turn back to the Cohesion Case and review the section on competitors (p. 28). Also view online resources that compare Coca-Cola with Pepsi. Use the sources listed in Table 3-7. Step 2Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper. Step 3Turn in your CPM for a classwork grade. Please include the references that you u​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​se.