Claims to Environmental Friendliness

After reading 7 Sins of Greenwashing (And 5 Ways to Keep It Out of Your Life), (Links to an external site.) discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?