Characteristics of a company’s target audience.

For your B2C, provide a brief description of some of the characteristics of your company’s target audience. • Your company may have more than one kind of target audience, so it’s OK to focus or narrow down to one. • I realize you most likely don’t have any data or research to base this on, but give this your best thoughts and opinions. Here are some thought starters (not required to address all of these, just providing to get you going): • Maybe use one of your business purposes from week 2 to tie into your description of your audience. • Provide what you think are key psychographics, demographics or any other segmentation characteristics. STEP 3 - Describe how your B2C company could use either an online community or an influencer to reach this audience (You only have to choose and write about one). Here are some thought starters (not required to address all of these, just providing to get you going):