May 31, 2021

How advertising is changing

https://www.mobilemarketer.com/news/samsung-pay-adds-image-search-to-drive-purchases/522857/After reading this article on the Samsung Galaxy and the image search to purchase and cash back, what do you think this will do to paid […]
May 31, 2021

Marketing and Research Problems

In each of the following situations, identify the fundamental source of the marketing problem or opportunity, a decision problem arising from the marketing problem or opportunity, […]
May 31, 2021

Content marketing

You have just opened a high-end spa in downtown Nashville and you do not want to advertise the old-fashioned way. Instead you want to use content […]
May 31, 2021

Measuring Uncertainty in a decision tree

Measure Uncertainty in a decision tree Question A. This problem describes a type of problem typically discussed in Marketing classes, where managers are trained to understand […]
May 31, 2021

Marketing & Regulation

    What are the ethical and public health implications of alcohol and/or tobacco companies sponsoring sporting events or movies? Similarly, what are the implications of […]
May 30, 2021

Marketing/strategy to brand a company

View the required articles and utilize the information to create a marketing/strategy to brand a company that you create. Give an overview of the company and […]
May 30, 2021

Customer relationship management (CRM)

How has customer relationship management (CRM) evolved or changed with the rise in the popularity of social media? Explain. For an online merchandise store like CompanyOne, […]
May 30, 2021

Customer loyalty

Are customers truly loyal in this day and age? Defend your position with personal content & any external research you can find. References required.
May 30, 2021

Brand extensions

Are brand extensions an important brand-growth strategy or can they endanger brands?
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