June 30, 2021

The steps to improving customer experience.

    In your own words, discuss the steps to improving customer experience. Required Text McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues […]
June 30, 2021

Marketing a service

  Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Then write a 3-5 page report (excluding cover page, abstract, […]
June 30, 2021

Role of a marketing consultant

You are a marketing consultant and a renowned expert in consumer behaviour. You havebeen engaged by ASOS to assist them with the launch of the new […]
June 29, 2021

Market Revolution

Debate about “During the Market Revolution, women found greater freedomin the expanding cities than in rural and small-town America.”
June 29, 2021

Marketing to the Male Segment

In some situations, marketers would like to pitch their goods/services to men; however, this can sometimes lead to risks of some viewing the company as politically […]
June 29, 2021

Product-dominant and service-dominant approaches to marketing

How do the product-dominant and service-dominant approaches to marketing differ? What are the four types of consumer offerings? How do they differ from one another? Identify […]
June 29, 2021

Capital Market Efficiency

Explain in 525 words what it means to have efficient capital market, including: Describe the behavioral challenges in achieving efficiency.Discuss the three forms of market efficiency.What […]
June 29, 2021

Gillette: Why Innovation May Not Be Enough

https://www.slideshare.net/mobile/armenusharchuniani/gillette-case-studywhy-innovation-may-not-be-enoughAfter reading, reviewing, analyzing and evaluating the case study, pretend you are the Executive Marketing Director for Gillette. Develop a 3-5 minute video that will be […]
June 29, 2021

Gillette: Why Innovation May Not Be Enough

https://www.slideshare.net/mobile/armenusharchuniani/gillette-case-studywhy-innovation-may-not-be-enoughAfter reading, reviewing, analyzing and evaluating the case study, pretend you are the Executive Marketing Director for Gillette. Develop a 3-5 minute video that will be […]
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