Listen to Erica Neufeld’s presentation on Boston Medical Center’s primary care marketing campaign (first 40 minutes). Address the following questions. The marketing campaign is based on […]
Visit two e-commerce websites of your choice and apply the social marketing process model (outlined on pp. 431–432) to both. Critically compare and contrast the […]
For years, Publix Grocery Stores have attempted to develop a strong brand image and has recently started to develop a strong brand relationship. How can Publix […]
i. Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise […]
Evaluate the marketing strategies, objectives, and tactics for your product or service using the four Ps as it relates to the following: Target marketFinancial goalsEthical considerationsAnalyze […]
Describe the new product or service.Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. […]
The video; https://youtu.be/qE2jkJC7I2A and review: https://www.coca-colacompany.com/topics/open-happiness and research: https://econsultancy.com/digital-marketing-campaigns-coca-cola/Answer the following questions. (Important: Include references to the previous text reading Chapters 5 & 6, as well […]
Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10 http://myresource.phoenix.edu/secure/resource/MKT435r7/MKT435r7_Brand_Personality_gradingguide_week2.docChoose an organization with which you are familiar or use the organization you chose for the Week 1 […]
