Illustrate how a firm might cover small and medium-sized businesses with one channel strategy and large corporate customers with another channel path. […]
What are the differences between B2C and B2B markets?How can marketers turn customers in to product advocate?Often, consumers themselves are not fully aware of the role […]
Analyze marketing decision support systems and their impact upon marketing management systems Analyze the appropriate marketing strategies to apply at each stage of the product life […]
Choose a product or a service within the B2B market. Preferably choose products or services that belong to the B2B category clearly. For example, components for […]
How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at […]
