After reading the Cardiff FC Rebranding chapter, answer/discuss the following questions.
Cardiff City Rebranded (1).pdf
1.Which branding elements did Cardiff FC change in 2012?
2.What was the purpose of rebranding Cardiff FC?
3.Which branding elements are most important to football/soccer fans?
4.If branding elements only make up approximately 15% of brand equity (branding iceberg), then why are they so important to sport fans?
5.How could future Sport Branding Managers update their branding identity without upsetting fans?
Minimum of 400 words.