To adequately compete with Amazon and ensure that they do not take up too much market share, you have
been hired as an external consultant by Woolworths to provide a strategy on how they can prepare and
compete with Amazon appropriately. Provided below are several internal and external issues that Woolworths
are grappling with that need to be solved. These are outlined below:
• Worried shareholders: Shareholders are worried about Amazon’s rise as they see this as a threat to
Woolworth’s share price
• Poor online customer service: Woolworths customers have been complaining that when they try and order
their groceries online (website and mobile) they can’t sufficiently ask questions and engage with staff members
for advice and/or enquiries
• Social media ineptitude: Woolworths are worried that their social media interactions are insufficient and
unengaging and that consumers do not have any desire to interact with the brand
• Corporate staff insufficiently trained: The company has identified that not all their staff members are sure of
how the online grocery ordering system works. This also extends to payment to suppliers
• Price: Woolworths are unable to compete with Amazon on prices of particular products
• Website not so user-friendly: Amazon’s online ordering system is much more user-friendly than Woolworths
• Distribution: Woolworths has more effective distribution channels than Amazon already set-up in Australia but
feel that Amazon is starting to make strong moves in this space. Not only that, but costs for the different buying
channels for consumers is higher than simply operating online
• Supplier relationships: Some suppliers are willing to offer Amazon better terms than Woolworths
• Brand reputation: Woolworths has noticed that their reputation is decreasing, and Amazon’s is increasing
here in Australia
• Poor consumer loyalty: Consumer loyalty is difficult to establish in the FMCG market and while Woolworths
has a large market share, consumers don’t seem to be particularly loyal
As highlighted above, Woolworths have a number of worrying issues they need to deal with and that they see
as a threat from Amazon. To assist Woolworths, (you need to select 2 issues and develop innovative solutions
to dealing with these issues).
What will you be marked on? FOCUS IN THIS PART
• Two chosen issues and two solutions (one solution to one issue): Each solution is clearly and specifically
stated. The solution is logically linked to the problem and is innovative.
• Implementation and control: A thorough and specific implementation plan is clearly identified for every
• Digital business theory: There is a clear integration of relevant digital business theory in solutions (i.e.
• Sources of evidence: High-quality, credible, relevant sources to develop ideas that are appropriate for the
development of solutions.
• Writing style: Language is clear and expressive showing a strong writing style and without grammar,
punctuation, usage, and spelling errors.
What does your solution look like?
• Your solution needs to be innovative and draw on material and theory learned throughout the semester (e.g.,
we discuss the new consumer decision-making process… how can Woolworths use this?)
• Your solution needs to be a step-by-step implementation guide with control measures highlighted along the
process (control refers to different evaluative tools)
5/9/2021 Order 344667426
• You need to consider costs and timeline (include a realistic budget based on evidence and a timeline of key
• Who in Woolworths should be implementing your solution (their role only…not their name)? Consider if a new
role needs to be created, what would this look like?
Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.
Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.
This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.
To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.
It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.
Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>