1) Develop 5 research questions using relevant literature to identify the business problem at SALAMA. (5 Marks)
2) Construct research report concerning the role of technology and innovation in SALAMA types businesses. Use relevant references wherever required. (5 Marks)
3) Apply the following statistical tools for data analysis (based on the research questions and attached excel sheet) (10 Marks)
a. Descriptive statistics
b. Contingency Table
c. Hypothesis Testing
d. ANOVA testing (based on Gender)
e. Chi Square testing for goodness of fit (based on usage of channels by customers)
Sample Solution