Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product.
A. Write an executive summary (suggested length of 1–2 pages) in which you do the following:
- Identify the company’s name and location.
- Describe the mission of the company.
- Discuss two business goals in support of the company’s mission.
- Discuss three keys to success for the company.