(Lebanon is a country in the Middle East region)
Purpose: Prepare a business plan for the establishment of a Pasta factory in the country of Lebanon. The
business plan should take into consideration the current context of the country which rely heavily today on
importing pasta while he has a severe economic crisis with shortage in USD reserves and local currency
(Lebanese pound) devaluation, and low purchasing power  here the importance of establishing a Pasta
factory in Lebanon to satisfy the needs of the country without relying on the imports.
The business plan should include at least:
I. Introduction:

1. Value proposition map (context clear business concept).
2. Vision canvas to show your North Star and how you think forward.
3. Business model canvas at the beginning of your brainstorming (9 blocks).
   II. The market research toolbox
4. Market definition (facts, figures and trends).
5. PESTEL analysis showing opportunities and threats or the context map.
6. Demand analysis (early adopters, empathy map and personas).
7. Competition analysis (analyze competitors and/or inspirations).
8. The positioning map (think about compelling variables on your map).
   III. Business model fine-tuning
9. After the market research (what would you keep/change/add/cancel…).
10. Show your final business model.
    IV. Contemporary marketing plan
11. Product (details), prototype(s), branding and brand identity prism.
12. Price strategies and price-quality matrix.
13. targeted population
14. Promotion strategies: 5 strategies, add social media tactics and the total
    promotion budget.
15. Place or distribution channels (coverage, character, costs…) add your website or app.
16. CRM, loyalty programs and selling strategies (sales force description and
    management).
    V. Operations management
17. Production diagram in details using the Jigsaw model.
18. Facilities and equipment needed, plant design
19. Suppliers and partners needed (and outsourcing activities).
20. Inventory and distribution, order fulfillment and customer support
21. Schedule and/or Gantt chart.
    VI. Human resource management
22. Key managers and your positions/roles.
23. Additional employees if needed (temporary jobs).
24. Organization chart.
25. Company culture.
    VII. Legal aspects
26. Legal structure and registration process, etc.
27. Intellectual Property Rights (trademark, copyrights, and/or patents)
    nationally/internationally (if you are exporting).
    VIII. Financial planning

Sample Solution