You have recently graduated college and have been hired by a global company to analyze the current business climate and operations company-wide. Describe what attributes you need to consider in selecting the company for your capstone project. For your first discussion, you must choose a global company with operations in at least 3 countries. (Your instructor will let you know through this discussion if your company is a viable option.) https://www.dnb.com/products/marketing-sales/dnb-hoovers.html https://www.youtube.com/watch?v=WUktLr5BG80&feature=youtu.be II. Assignment Details Your direct manager has asked you to explain why the cost of debt is different from the cost of equity and to differentiate between the real risk-free rate and the nominal risk-free rate of interest. Describe which interest rate is used to assign value to an asset. III. Assignment Details Your direct manager was extremely impressed in your proficiency with the financials and sent your work over to the marketing department. Before the marketing department will release its data, the marketing manager would like you to answer a question about market growth strategies. Market growth is accomplished by one or more of the following strategies: • Market penetration: Increasing market share • Market development: New markets • Product development: New products or services • Diversification: Promoting new or expanding existing products to reach a new market Remember that the diversification strategy requires additional funds and that the other three strategies use existing budgets. Out of the four strategies, choose a strategy that best suits growth in your company, and justify how you would use this strategy. IV. Assignment Details The marketing manager discussed your marketing analysis and strategy with the operations management team. The team has determined that you are the ideal person for this next phase of the business plan evaluation. The success of a project requires attention to resource planning. As you advance in the company, it is time for you to show expertise involving project budgets and schedules to ensure that the proper attention is given to resource planning. Explain the order in which leveling, scheduling, and budgeting should be in relation to the scheduling needs of the project. Provide details about what scheduling will do vis-à-vis setting up the leveling aspect for success. Likewise, discuss how leveling leads to the last aspect: budgeting.
Leadership from all company departments would like you to answer one more question concerning your outlook on the company. Your answer to this question will determine whether you will be considered for a new management position that is available in the company. Leadership explains that there are numerous issues with the proposed new position; one issue has to do with leadership style. The previous manager used a transactional leadership approach, which has been relatively ineffective with employees. Choose a leadership style (e.g., democratic, autocratic, laissez-faire, strategic, transformational, coach, or bureaucratic). Describe why you would take it with the management position and explain why you chose it.
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