Brand Extension Assignment

  Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission statement Target market Marketing/launch strategy (to include pricing and channel strategy) Ethical considerations Course Objectives: Develop a Marketing Plan Define the types of marketing research Analyze potential pricing alternatives. Define channel strategy Design a sales management plan.