Biocon Case Study

      PART : 1 1. Biocon Case Study: See attached case study and answer the following questions: • What were the key one or two internal factors (within Biocon) and external factors (market, industry, etc.) that either hurt or benefited Biocon and its subsidiary companies? (300 words) • Describe one aspect of Biocon's story that seems most fascinating to you and why? (300 words) 2. Profile a "frugal innovation" based medical device/technology company of your choice and address the following: • Overview (who is the team, genesis behind the frugal innovation) (200 words) • What is the Need and a description of the Market (size, target customers, key pain points) (200 words) • Describe the Solution they have developed (200 words) • Identify 3 competitors and why the company/solution is better than the competitors? (200 words) Part : 2 SWOT Analysis - Strengths and Weaknesses of the company (these are internal aspects of the company) as well as Opportunities and Threats (SWOT) as compared to their key competitors (direct/indirect) (150 words each). Use this link to learn more about SWOT analysis: https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/