Read 2 articles and answer following questions.
- Milosavljevic
- How do accuracy and reaction time change with the SV differences between the food options?
- What are the main criticisms for this paper?
- Stallen
- What experimental paradigm they use to investiger the effect of celebrity endorsement on consumers?
- Do you agree with the subjects conclusion that implicit memory play no role in the association of celebrity’s
positive affect with the product?