Animated Instagram

          Tide To Go Instant Stain Remover Create an animated Instagram ad for Tide To Go Instant Stain Remover (Tide Stain Stick) Brand Promise: Tide To Go gives you confidence in any stain emergency. Audience: Young professionals (age 22 – 35) Assignment: Using this brand promise and audience create an animated Instagram ad (for Instagram stories). Simply draw a storyboard of about three to four screens that show the animation. USE STORYTELLING AND OR BLENDING AS YOUR TECHNIQUE FOR CREATING YOUR CONCEPT. Ask yourself these questions: What’s the desire? What’s the obstacle? Do I need an actual villain or hero? How does the product remove the obstacle? What cliché’s can I reinvent? Can I look at this product through an unexpected POV? Who would HATE this product? What if the product didn’t exist? Am I being surprising and unexpected? Am I being simple? Do I convey the emotional truth?