Select five (5) of the ads featured in the PowerPoint attached to this assignment
for analysis. For each of the ads you select, write a brief analysis 3-4 sentences that take into account the
questions listed below. You should NOT just summarize the ad. You will be graded on the level of insight you
bring to your analysis.
Questions for analysis: These questions are to help you analyze the Ads. Do not just answer the list of
questions!
1) What is the point of the advertising?
2) Who is the target demographic or audience in each ad?
3) Who/What is pictured?
4) What is the ratio of text to art?
5) What sorts of tactics do advertisers use to sell their products?
6) To what extent do these advertisements reflect the emerging emphasis in the 1920s science,
professionalization, and the Progressive era’s emphasis on “experts?”
7) Are the ads primarily descriptive or prescriptive?
8) How did these ads function to project notions of modernity or represent progress, change, or liberation?
9) In what ways do ads represent new consumer markets?
10) How is freedom represented in the ads?
11) In what ways are these ads artifacts of art history?
12) What do ads reveal or conceal about an Era?