Analysis of a failed PR campaign

    (1) Briefly discuss the situation analysis and the background of the campaign: who launched the campaign, and what was the reason behind the campaign, what issue did the campaign attempted to address.--10 points (2) Analyze why this campaign failed: you should analyze the entire campaign process, ranging from the problem statement, research, target publics, goal, objective, message, implementation, impact, etc.--25 points (3) What lessons have you learned from analyzing this failed campaign?--5 points (4) writing quality: 10 points