An experience with a service provider

The assignment requires you to record your experiences with a service provider by observing the physical environment, process and people (i.e., the new 3 Ps of services marketing) and identify your cognitive, affective, and behavioural responses. There should be evidence of direct cause and effect relationships in your discussion of service quality. Relevant course concepts and models (e.g., Gaps model, the dimensions of service quality, customer satisfaction, and customer loyalty) should be investigated and interpreted within this scenario to make analytical conclusions regarding service quality and your responses.