Alumni Giving

  Marketing Problem and Background (≈ 1 page). Using the case, the brief background I provide, and any additional research you do, provide a succinct summary of the marketing question or questions your analysis seeks to answer. Data Analysis (≈ 2 pages) A. Use Descriptive Statistics, Frequencies, and Crosstabs to give a snapshot of the data. Report basic characteristics of the data that you believe would be interesting to an advancement official. B. Report the Model Building Process from the previous section. Paste in important SPSS output. You do not need to include it all, however. Conclusions and Recommendations (≈ 1 pages)