Aldi — The Dark Horse Discounter

What can we take away?
How do we think about context? • History, Industry, Markets, Products & Services, Key Capabilities, etc.
How do strategies compare and contrast beyond Porter's generic strategies? How to explore the pro's and cons of different strategic approaches — both development and execution? Getting depth via a range of strategic tools!
What actions could or should they take to succeed against strong competitors — now and into the future?