After watching the film Advertising at the Edge of the Apocalypse (2017) answer the following
questions. (Each answer should be more than 250 words.)
- Why is advertising referred to as a “magic system”?
- Sut Jhally says that advertising has colonized our culture. What does this mean?
- In the film, Sut Jhally says that advertising can actually reduce our capacity to be happy, how
does it do this? Do you agree or disagree with his analysis? Why? - Why does advertising address us as individuals rather than as a society?
- What happens to important societal issues in a culture where advertising acts as the main
storyteller? Explain.