After watching the film Advertising at the Edge of the Apocalypse (2017) answer the following
questions. (Each answer should be more than 250 words.)

1. Why is advertising referred to as a “magic system”?
2. Sut Jhally says that advertising has colonized our culture. What does this mean?
3. In the film, Sut Jhally says that advertising can actually reduce our capacity to be happy, how
   does it do this? Do you agree or disagree with his analysis? Why?
4. Why does advertising address us as individuals rather than as a society?
5. What happens to important societal issues in a culture where advertising acts as the main
   storyteller? Explain.