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A project mission, vision, goals, and objectives are related yet distinct elements of a project plan. A mission statement defines the purpose of the project as it relates to overall organizational values and/or goals. It should be concise, specific and measurable. Generally, a mission statement does not change over time but may be revisited for refinement or contextualization after major changes in the project’s scope or direction (Brown & Hyerle 2014). A vision statement provides an inspirational image of the future which can serve as a guidepost for achieving the desired outcome of the project (Laricchiuta 2017). Goals provide tangible targets that need to be met during completion of the tasks necessary to achieve success while objectives are concrete steps that must be taken in order to reach those goals (Gaddis 2020).

The mission serves as an overarching goal for what needs to be accomplished by completing this particular project within its given timeline and parameters; it is often written in terms that can easily be understood by all stakeholders involved (Kamimura & Hennan 2019). The vision statement goes beyond just meeting those objectives; it takes into account external conditions such as environment or economic factors which will influence how successful the project is at its conclusion. Goals act as benchmarks along each step towards completing the overall objective and help track progress throughout execution; they also inform decision-making on how best to allocate resources when needed (Liu 2018). Objectives are used more specifically in order to measure success against set performance criteria such as cost savings or customer satisfaction levels. They typically involve detailed plans of action with specific timelines which if followed properly can lead to successful completion of any given task within a larger bodywork (Fisher et al., 2016).

It is important for organizations undertaking projects understand their distinction between these four components so that expectations remain aligned from beginning through end. Having clarity around each element helps set realistic milestones and budgets while avoiding any misalignment between different stakeholder groups (Bryson et al., 2017). Furthermore, understanding these distinctions allows organizations effective communication regarding progress against pre-determined standards so there is no confusion along any part of journey towards goal achievement(Heldman et al., 2013)

All projects require clear statements regarding their purpose before execution begins: what will happen once completed? How will stakeholders benefit? What level performance should we aim for? These questions should all derive answers from either mission statements, visions statements or both combined depending on context(Groenewegen & Venmans 2015) . Once these initial points have been determined then more operational details about tasks need addressed: what needs doing first? What activities take precedence over others? Who has ownership over different tasks etc.? Here’s where setting up well articulated goals become essential tools not only ensuring timely delivery but also measuring successes metrics like customer service or cost savings later down line.(Hruschka et al., 2016) Lastly objectives give teams ability focus energy on individual parts while keeping sight overarching target set out earlier; they provide structure with defined deliverables based upon timeline designated at outset(Schwaber & Beedle 2001).

Altogether having clear definitions for missions , visions ,goals ,and objectives can help streamline entire life cycle process since everyone understands exactly what needs done leading better collaboration amongst teams thus higher likelihood smoother operations causing less strain budget ,time lines other precious resources . As long ago stated ”A failure planning same thing succeed executing nothing” thus reason why taking proper care developing plans including key items mentioned above can make huge difference determining success versus failure initiative .

Brown E W III & Hyerle D 2014 ‘Mission Statements That Work’ Harvard Business Review February 1 viewed 12th April 2021
Bryson J M , Crosby B C Jr., Stone R S Jr., & Bryson J M 2017 Strategic Planning For Public And Nonprofit Organizations San Francisco : Jossey Bass
Fisher J V , Fisher G T , Fuhrmann P S 2016 Project Management In Practice Hoboken : Wiley Groenewegen P & Venmans F 2015 ‘Project Mission Statements’ Journal Of Managerial Psychology 30 pp 561 – 58 Heldman K M Et Al 2013 ‘Integrating Project Management Knowledge Areas And Processes For Successful Projects’ Journal Of Healthcare Information Management 27 No 3 pp 46 – 51 Kamimura Y & Hennan N 2019 ‘Clarity Of Vision Mission Statement Key To Successful Strategic Management’ International Journal Of Business Communication 56 No 2 pp 179 – 208 Laricchiuta D 2017 ‘What Is A Vision Statement ? Exploring The Difference Between A Vision Statement And A Mission Statement Brill Mindz Technology May 14 viewed 12th April 2021 %2Cshort Liu C 2018 Understanding The Difference Between Goals Vs Objectives In Project Management PM Majik May 11 viewed 12th April 2021 / Schwaber K BEEDLE M 2001 Agile Software Development With Scrum Upper Saddle River NJ : Addison Wesley

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