Analysis of your organization’s digital and social landscape along with evaluating their recent success and comparisons to competitors. Explore the news, media, social media, financial status, and any key business information related to the platform, the sector, and competitors.

Explore the news, media, social media, financial status and any key business information related to your organization, the sector and potential competitors. Please organize and summarize your findings into a document (no more than two pages).

Include the following key areas of focus as section titles in your paper:

Describe who you believe the organization’s key target audiences are – include at least two. If you think they are missing a potential target audience, detail a new target audience they should consider.
Assess the company’s social media presence over the last six months using Google, Compete, TweetReach, Alexa, etc. Are they on Facebook, Twitter and FourSquare?
Do they maintain a blog?
How many websites do they maintain and what are their purposes?
Include customer feedback and comments from the blogosphere, Twitter, Facebook and other social media platforms as appropriate.
Review their traditional PR outreach – include an overview of current mainstream media coverage from the past six months. In your opinion, what percentage of their promotion is through traditional PR verses digital PR? Is the traditional PR outreach supported by digital?
Does the organization currently have a social media policy in place?
Is it comprehensive?
Do they live by it?
Do they restrict employees’ use of social media while working?
If you can’t find their policy, email or call the organization to see what you can learn.