Using your STARBUCKS company, complete and submit the following components of the project.

Introduction
History & Overview of the Company
Section 1: Internal Situation Analysis
Internal Assessment & Analysis
Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, an overview of resource capabilities, etc.)
Description of products/service offerings
Value Chain Analysis of one key product
Overview of competitive strategy for one key product

Sample Solution