Compare and contrast the communication approaches taken by Taco Bell and Chipotle during their respective crises responses. As you prepare your response, reflect on the following questions.

What did each company do well?
Did one company do a better job at crisis communication than the other?
Why do you think so?
What could each company have done better?
Did one company have more room for improvement than the other?
In what ways was this company’s handling of the crisis inferior?
What were the consequences for Taco Bell’s and Chipotle’s mishandling the crisis communications in their respective scenarios?
Did their approaches to the crises result in a more positive or negative reputation than they had previously held?