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Disney’s culture has played a key role in the company’s nearly 100 year success. Disney’s culture is one that encourages innovation, creativity and collaboration between employees. The company values these qualities above all else and creates an environment that fosters them. To communicate this culture, Disney emphasizes professional development through training and education, as well as creating a strong corporate culture with clear expectations for how employees should interact with each other in order to create and promote a positive working environment. This includes diversity initiatives within the company such as creating equal opportunities for women and people of color in leadership roles within the organization (Baldwin & Barbato, 2020).
To further communicate their culture throughout their global operations, Disney also uses various tools of marketing such as television commercials, radio personalities and movie promotions to help spread awareness of its brand around the world (Fairbank & Chinarma, 2019). Additionally, they use social media platforms like Facebook to reach out to potential customers who may not have heard about their products before or might not be familiar with their brand image yet. On top of this they also host events where fans can meet characters from movies or shows associated with Disney which further helps establish an emotional connection with existing customers while simultaneously reaching out to new ones.
When it comes to acquisitions made by Disney over the years however there have been some issues regarding cultural integration which have caused tension among employees at times (Harding et al., 2017). To address these issues when acquiring new companies Disney takes several steps in order to ensure successful integration between two different cultures. Firstly they will perform thorough due diligence on both organizations prior to any merger or acquisition taking place so that any potential issues are identified early on allowing for adequate preparation time prior to moving forward (Nguyen & Manikandan 2016). Additionally during integration senior management teams from both sides will often hold discussions on topics such as goals/objectives shared across organizations along with ensuring adequate support systems are put into place after completion of transference process (Lemmenes et al., 2017). Finally they use strategic methods such as offering competitive salaries and benefits packages along with equitable work schedules aimed at encouraging retention rates among staff members post-integration phase which contributes immensely towards fostering organizational unity amongst disparate groups of personnel involved in acquisition phase itself (Kasemsap 2018) .
In regards to decision making related specifically ethical issues encountered by Disney over years pertaining sexual harassment by some employees despite having conducted consistent investigations according suggestions made by Pfeffer & Fong(2018),dynamic approach should adopted focusing long term repercussions instead short one typically resides understanding attitude individual employee rather than merely punishing them therefore creating healthier atmosphere .This strategy involves conducting surveys identify root causes leading current situation ,proactive measures taken prevention similar incidents recurring future ,appropriate corrective action taken those responsible safeguarding victims rights followed up proper counseling sessions prevent recurrence violations along creation comprehensive policy manual outlining clear guidelines safeguard interests stakeholders providing disciplinary procedures handle future cases exemplifying zero tolerance against unethical behavior thereby protecting vulnerable sections society maintaining healthy relationship between employer employee ..Moreover ,each incident must handled individually basis personal facts surrounding issue keeping mind dissenting opinions taken care respect thus trying reach consensus agreement without any forceful means resulting fairness equality contributing trustworthiness organization ..In conclusion ,implementing aforementioned strategies certainly help achieving desired results effectively efficiently promoting better decision making addressing ethical dilemmas arising circumstances connected Disney going forward .