An important part of the strategic plan is the communication plan. For this discussion, consider your program and come up with a communication plan using the template provided in the required reading. Then respond to the following:
1. Briefly summarize your communication plan.
2. What is the importance of having a communication plan?
3. How do you think a communication plan from 1998 looks different from one that you would see today? +500 words
My communication plan seeks to ensure that our program is effectively communicated within the internal and external stakeholder groups. The plan includes objectives, tactics, and strategies for communicating with each group. For internal stakeholders (program staff), the objective of communication is to create open channels through which information can be shared quickly and easily. Tactics will include regular meetings, virtual training sessions, newsletters, email campaigns, intranet sites, and other technological resources. Strategies will focus on building trust among staff members so they feel comfortable sharing information in an efficient manner; providing training and guidance to new hires; creating a collaborative environment; using targeted messaging; utilizing digital technology when possible; encouraging feedback from staff members; incentivizing participation in discussions or activities related to the program’s goals; and ensuring employees have access to all necessary materials for their job functions.
For external stakeholders (clients/customers), the objective of communication is to build relationships with key partners that result in deeper understanding of our program’s services. Tactics will include face-to-face meetings whenever possible as well as webinars, podcasts, conferences/events/meetups related to our field of work, worksite visits where appropriate or feasible given current pandemic restrictions., press releases regarding successes or progress made in achieving specific goals associated with our program. Strategies will focus on developing trusting relationships between us and external stakeholders by engaging them directly through multiple channels such as social media networks or direct mailings.; establishing clear lines of communication between both parties so any questions or concerns can be addressed quickly ; adopting strong customer service practices such as responding promptly to inquiries ; leveraging existing partnerships whenever applicable ; offering incentives for clients who refer others interested in participating in our services ; utilizing public relations techniques when appropriate (e.g., press releases); pursuing joint projects with partner organizations whenever feasible ; leveraging relevant industry trends for marketing purposes ; investing in research about how best serve customers’ needs .
A 1998 Communication Plan looks very different from one today due primarily advancements made technology over past two decades . For example back then plans often relied heavily traditional print media such as newspapers radio television whereas modern day ones tend make greater use digital mediums like blogs websites emails etc.. Moreover methods used reach out people were much more limited compared present times now there many options available ranging from advertising pay-per-click ads video conferencing audio streaming search engine optimization etc.. Additionally planning has become less rigid meaning individuals companies no longer required stick strictly predetermined steps instead they allowed use creativity craft unique approach tailored fit their own situation Overall while core elements remain same essential point crafting effective plan remains same regardless era – properly communicate message intended audiences order bring forth desired results