Explain what is meant by convergence in marketing.
List two characteristics of convergent approaches to marketing communication
Provide three examples each of traditional and digital marketing approaches by completing the table below: Traditional approach Digital approach
Explain the customer’s role in convergent marketing.
Explain how current technologies and distributed services impact on convergent solutions and give an example of one such a technology or service.
Identify two situations in which you would need to engage technology experts to implement your marketing communications.8. List five tasks where you might need the help of marketing experts to achieve your marketing communication goals.
Explain the importance of maintaining business networks appropriate to a convergent marketing solution and provide one example of such a network.
Provide the name of the Act that apply to the field of marketing communication by completing the table below: Legislative requirement Name of the Act.

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