Dibb et al. (2019) described current hot topics in the marketing discipline, including sustainability.
Within the tourism industry, there has been significant downturns in sales and profits as a result of the covid19
pandemic. Arguably this reduction in global tourism numbers has means that as a sector, tourism has lessened
any sustainability and environmental concerns it would otherwise have had.
But going forward it is likely that this numbers would likely increase and marketers should be ready to meet this
CSR challenge. This is particularly important as Dibb et al. (2019) has described social responsibility as
bringing real benefit to organisations..
European Cities Marketing (2020) describes various CSR partnerships between large hotels such as Marriot
International and Street Children. Given the financial impact of organisations such as this hotel chain, there
could be fewer financial resources available for CSR initiatives like this.
Gutierrez-Huerter O (2020) briefly describes some of the impact that the covid19 pandemic on CSP, including
limited time and funding available for organisations can use for CSR given the financial situation in 2020
onwards. This could post real challenges for marketers, particularly those in tourism. How could these be
overcome?