Use an attention-grabbing introduction that introduces the topic and provides a clear thesis (what ad you are analyzing).
Before analyzing the ad, thoroughly describe the elements of the ad. • This will be the evidence you use to support your audience analysis later in the paper, so do a solid job in this section
Explain who the target audience is for the ad and give reasons for your conclusion. Be specific when describing the target audience–advertisers are. Include both demographics and VALS.
Explain how the ad appeals to its targeted audience. Be sure to give specific, elaborated examples.
Discuss what values you think the ad is trying to appeal to and how the ad does/does not accomplish this. Does the ad persuade the audience to adopt new values or does it cater to existing ones? Are these good values?
Discuss what cultural issues exist in this ad. What does this ad say about our culture? Does the ad objectify women? Men? Use sex to sell the product? Is the ad politically correct?
Provide a conclusion that 1). Summarizes your main ideas 2). Ends on a strong note by giving the reader something to think about
