Assume that you are an entrepreneur of a company of your choice. This company could be from any industry below:
Your current business OR your own business idea.
-cosmetics/skin care,
-sport management agency,
-food/restaurant,
-textile/clothing,
-agriculture,
-logistics,
-technology (software, hardware, services),
-hospitality (hotel, bed & breakfast, motel, consultancy, HR, travel services)
-entertainment (music, movies, live performance, shows, concerts, circus, videos, games)
-financial services (private equity, stock brokerage, digital currency, investment banking),
-education
Your company has been established a while, and has succeeded in your home country. Due to your initial success, you are looking to expand your business operations globally.
You have been tasked with performing a detailed Country Analysis and Market Entry strategy for expanding your international business to one of the following countries: China, India, the Philippines, Hong Kong, Japan, Thailand, Brazil, Mexico, Germany, France, UK, and Italy.
In brief, you will analyze the political, economic, legal, cultural environment and norms of the country; outline the challenges and opportunities of conducting business in that country and provide relevant guidelines as well as recommendations for entering the market.
You will be examining the country from every possible perspective. Areas you will consider include: Economic and business environment, political environment, cultural analysis, market opportunities and threats, costs, branding, and market entry strategy recommendations