Imagine you are a company that is trying to offer a mental wellness health plan to Spain companies/ markets.
Market side:
Research how many companies are there in Barcelona market and Spain as a whole
What is the average health plan the companies use in Barcelona and Spain
Does those companies in the market currently has health plan that includes mental therapy?
Industry Side:
Who will be the companies’ biggest mental health plan service competitors in Spain Market? Name the company.
How is the bargaining power in the market?
From your research, what are the opportunities to enter the market? and what are the threats?