Read the case “Marine Stewardship Council (A): Is a Joint Venture Possible Between ‘Suits and Sandals’?” in
your coursepack, and then post your response to the following questions:
What was the issue that Unilever faced?
Why did it make sense for Unilever to work with an activist organization, the World Wildlife Fund for Nature
(WWF), to resolve the issue?
Do your own research to determine if Unilever and the WWF were successful. Did they meet their goal?
Support your answer