‘What can be learned from current business models and how can we develop them with respect to electric mobility?’ Morphological boxes should be used to analyze existin​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​g business models and for developing a new one. And the new business model should be tested against the Better Place business model since its business model operates on a strategic and holistic l​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​evel.