Tide To Go Instant Stain Remover
Create an animated Instagram ad for Tide To Go Instant Stain Remover (Tide Stain Stick)
Brand Promise: Tide To Go gives you confidence in any stain emergency.
Audience: Young professionals (age 22 – 35)
Assignment: Using this brand promise and audience create an animated Instagram ad (for Instagram stories).
Simply draw a storyboard of about three to four screens that show the animation.
USE STORYTELLING AND OR BLENDING AS YOUR TECHNIQUE FOR CREATING YOUR CONCEPT.
Ask yourself these questions:
What’s the desire?
What’s the obstacle?
Do I need an actual villain or hero?
How does the product remove the obstacle?
What cliché’s can I reinvent?
Can I look at this product through an unexpected POV?
Who would HATE this product?
What if the product didn’t exist?
Am I being surprising and unexpected?
Am I being simple?
Do I convey the emotional truth?