Why does inflation encourage businesses and households to hold physical assets like homes, buildings, and equipment?

This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.

pepsi advertisement
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group
Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.