From a strategic standpoint, Hollywood studios now face both threats and opportunities from this increasingly global environment. On one hand there is increased competition from foreign competitors who often enjoy greater government subsidies or lower labor costs than American producers do; while conversely there are now vastly expanded opportunities when considering potential international partnerships or co-productions among different countries’ film industries that could open up additional revenue streams through integrating marketing across multiple nations simultaneously as well limited access rights between different nations which could significantly reduce distribution costs if taken advantage of properly. In order for Hollywood studios to capitalize on these opportunities while mitigating any threats posed by foreign competitors requires thoughtful planning around product customization strategies; effective branding practices; identifying new value chains outside the traditional US marketplace; utilizing available legal protections such as intellectual property laws; partnering with key stakeholders in each target market (e g distributors/agents); networking within foreign film industries; understanding consumer tastes & preferences better than anyone else ;and capitalizing on digital technology & social media platforms (e g outreach via China’s Weibo).

When commenting on The Great Wall’s disappointing performance it is important not only consider that many Chinese audience members found the film too Westernized but also take into account that its success was hampered by inadequate marketing campaigns within both Eastern and Western markets alike – making it difficult for either side’s viewers gain interest in seeing the movie regardless of whether it felt authentically Chinese or American enough respectively . Thus while there may be some truth behind finding a formula attractive enough appeal both sides simultaneously ,it will require more effort than just simply seeking out potential crossover hits but rather strategically combining elements both culturally specific yet universally appealing at same time – something very hard achieve given complexities associated with appealing two disparate cultures altogether .

Assuming movie studios can create breakthrough hits attractive enough satisfy both Eastern & Western tastes ,the appropriate global strategy would need employ integration‐responsiveness framework : balancing desired degree integration between East & West against local responsiveness /customization requirements alighted suit individual target regions .Successful execution would entail incorporating elements culturally familiar I’m general sense yet customized meet particular requirements various distinct viewer groups – i e leveraging knowledge gained through localized primary research understand what makes each region unique then adjusting accordingly incorporate appropriate regional nuances narrative structure visuals etc result relevancy tailored specifically dedicated fan bases . Despite difficulties achieving this fine balance however ,the rewards reaped from succeeding far outweigh risks involved taking holistic perspective: resulting multi‐market advantages including shared production budgets increased viewership overall cost savings due shared distribution strategies reduced risk factors related lack exposure single national box office return etc provide significant incentive pursue ideal union east meets west entertainment experiences .

Finally pursuing successful Chinese‐American co productions require combination several critical elements ranging creative collaborations thorough scriptwriting techniques all way promotional tactics including crafting specialized cross‐cultural advertising campaigns designed engage broader demographic base garner maximum possible awareness even before films released theaters ensure highest chances gaining favor large portion public right start thereby increasing potential return investment generated once internationally distributed theatrically streamed digitally etc Not mention fact such endeavors involve amount patience perseverance note filmmakers must apply themselves learning customs traditions values dialects language mannerisms even customs particular region relation acting style thus really committing fully entire project truly make stand chance successful endeavor end .