Think about a product or service that has enhanced your life by solving a problem. What is it about that product or service that has made life better or easier for the people who use it? If you were asked to present a compelling argument for why others should use that particular product or service, how might you go about it?
Locate a marketing campaign that you believe to be a successful presentation of the value proposition for a product or service.
Post either a link to or some representative image(s) of your selected marketing campaign.
Explain who the target customers are for this product or service and why you believe this campaign to have been successful.
What approaches or tactics do you think the marketers used to effectively reach the target customers and demonstrate the value of this product or service?

Sample Solution