Overview Learning Objectives Reading
Reading
Michaelson, D., & Stacks, D. W. (2017). A professional and practitioner’s guide to public relations research,
measurement, and evaluation (3rd ed.). Business Expert Press.
Part III: Quantitative Methods for Effective Public Relations Research, Measurement, and Evaluation
Part IV: Wrapping Up
Anderson, F. W. (2014, January 6). 11 tips for doing more successful online surveys. Forrest W. Anderson
Consulting.
Anderson, F. W. (2014, January 21). One way research can help you to the management table. Forrest W.
Anderson Consulting.
Anderson, F. W. (2014, February 10). More successful online surveys tip 2: Get the question right. Forrest W.
Anderson Consulting.
Anderson, F. W. (2014, March 7). More successful online surveys tip 3: Design the research correctly. Forrest
W. Anderson Consulting.
Instructions:
Part 1:
Find and post materials relating to Lesson 1, including sample size tables or calculators and basic statistical
concepts underlying probability sampling.
Answer the following questions:

• What sample size is required for a national scientific survey, and what size for a state?
• How about the GWU student body
  Write one initial post (about 150 words each)

Sample Solution