Consider how companies use words like “natural,” (or all natural) “organic,” and “fat free” to market their products. Johnson & Johnson calls itself a “family company.” Find at least 3 examples of words/phrases/product names/images that companies use to “argue” that their product is safe to consume, use in your home, or that they (the company) are “on your side” or “we’re all in this together.” Do you believe them? If so, why? If not, why not?

1. Pick 3 companies (for example, Subway, Dasani, and State Farm) and provide one example per company of a slogan/catchphrase and/or logo/image each company uses and why you do (or don’t) believe what the company says. Consider/analyze why the company uses certain words or images to sell their product.
2. Why do you think they chose the words, colors, font style, spokesperson, music or images they chose? Cite at least one source per example that backs up your claim that the company is being honest (or deceptive).

Sample Solution