- Identify the four market segment groups based on brand loyalty status and list what a company can learn from analyzing the degrees of brand loyalty.
- Describe how a marketer can develop effective brand positioning. Provide one real-world example.
- Describe the valuable functions brands can perform for a firm, the function of brand tracking studies, and the meaning and function of a brand audit.
- How can a marketer compete when it enters the growth phase of the product life cycle? Provide a real-world example.
- How can companies use packaging, labeling, warranties, and guarantees as marketing tools?
- Marketing Debate: Is Service Marketing Different from Product Marketing?
Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different skills. Some traditional product marketers disagree, saying “good marketing is good marketing.”
