Select a large organization that you are familiar with. Review the relevant theory from the lectures and associated readings (attached), and also journal articles that you have specifically been asked to read for this assignment (I have included the websites for the journal articles at the end of these instructions), as well as publicly available sources: -identify and profile at least one or 2 key target segments in which the organization/brand operates, the needs that its typical consumers are seeking to fulfill, and the type of value these consumers derive from the organization/brand’s products or services (yo should consider concepts such as segmentation variables, customer profiling, Hierarchy of Needs, and typology of value) -Identify and analyze the key competitors for the organization/brand in this particular segment, and critically evaluate how it is positioned in relation to these competitors (you should consider concepts such as value propositions, perceptual mapping, differentiation and competitive advantage). -Critically consider whether, how and why the brand has managed to sustain a clear competitive advantage (or not) in this target market segment over time (you should concepts such as the dynamic marketing environment, changes in consumer needs/behaviors, differentiation, innovation & the “red queen” effect, brand identity & mage, and relationship marketing).